Dubridge Correspondence April-September 1956

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"It should be added that while many of the present members of the Board of Trustees might be suitable members of the board of a new public relations and advertising foundation, the present staff of the Foundation was hardly recruited for this purpose and could hardly be asked to take on this kind of work." "a few offhand reactions to the letter from Mr Chappellet of WOGA about the future activities of the Foundation." April 10, 1956 Letter to Hitchcock from DuBridge regarding WOGA's suggestions for APF "I must say at once that I would be strongly opposed to converting the APF into a sort of a new Southern California "All Year Club" or in any other way going into the advertising or public relations business. If an organization is needed for this purpose, I suggest a new one be formed."

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March 15, 1956, WOGA Memo authored by Felix Chappellet [VP and General Manager of WOGA] to Members of the Air Pollution Policy Committee; Subject: Air Pollution Foundation (copy appears to have been received by Reese H. Taylor of Union Oil on March 16, 1956 and forwarded to the Air Pollution Foundation on March 19, 1956) "Because of the oil industry's traditional strong interest in the tourist industry and in continued industrial and commercial migration to Los Angeles," WOGA discussed problems created by the "effect of the smog problem on the reputation of the City." Chappellet wrote " it seems to us that there is one organization which is in an excellent position to carry on the public relations campaign ... This is the Air Pollution Foundation."

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March 23, 1956 - Untitled Memo (also in Arnold O. Beckman papers) authored by GGK (Gerald G. Kelly, secretary of the Air Pollution Foundation) comments on industry's attitude towards / expectations of the APF. Interestingly it states that Felix Chappellet's inter-WOGA memo was the first of multiple requests by industry that the APF render a new service. 1. Industry will commence to look for an organization which can protect it from this abuse of police power. 2. It is logical to assume that the Air Pollution Foundation will be approached. See https://www.documentcloud.org/documents/24178583-ggk-memo-woga for full annotations. *Felix Chappellet's inter Western Oil and Gas Association memorandum gives evidence of the first forthcoming request by industry that the Air Pollution Foundation render a new service.

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